E-commerce store / digital brand selling my own line of custom fútbol (soccer) jerseys.
Manage all aspects of business and product's lifecycle:
- Prototyping: custom jersey designs using Photoshop, Blender
- Marketing + content creation: social media for building customer base, testing jersey ideas, gauging demand, and funneling to Shopify store. Continually refining and launching new products. Tools used: Google Ads (Pixels, AdSense), A|B testing, custom affiliate program.
- Production + logistics/fulfillment of jerseys: researching product material (polyester, % blends, etc.), negotiating contracts with suppliers and garment factories, handling international courier/fulfillment services all the way through product arriving at doorstep of customer.
To date:
- Social media presence: 30K+ combined following across IG, TikTok, YouTube, Facebook and a 1K+ email newsletter subscriber list.
- 5000+ customers across 89 countries, monthly run rate of 150 units, 4.5+ (5 scale) customer review rating on store where I host my products, testimonials, and customer reviews.
Since expanded into custom client orders for influencer brands + charity matches.
- June 2022: Began freelance client work, providing full kit design + supply for charity matches.
- See my documentation for my work on the TikTok vs YouTube Influencer match here.
Links
- Online store: 🔗 https://scorphx.shop
- Scorphx's USPTO Trademark (TSDR).