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E-commerce store / digital brand selling my own line of custom fútbol (soccer) jerseys.

Manage all aspects of business and product's lifecycle:

  • Prototyping: custom jersey designs using Photoshop, Blender
  • Marketing + content creation: social media for building customer base, testing jersey ideas, gauging demand, and funneling to Shopify store. Continually refining and launching new products. Tools used: Google Ads (Pixels, AdSense), A|B testing, custom affiliate program.
  • Production + logistics/fulfillment of jerseys: researching product material (polyester, % blends, etc.), negotiating contracts with suppliers and garment factories, handling international courier/fulfillment services all the way through product arriving at doorstep of customer.

To date:

  • Social media presence: 30K+ combined following across IG, TikTok, YouTube, Facebook and a 1K+ email newsletter subscriber list.
  • 5000+ customers across 89 countries, monthly run rate of 150 units, 4.5+ (5 scale) customer review rating on store where I host my products, testimonials, and customer reviews.

Since expanded into custom client orders for influencer brands + charity matches.

  • June 2022: Began freelance client work, providing full kit design + supply for charity matches.
  • See my documentation for my work on the TikTok vs YouTube Influencer match here.

Links

🔧 Skills/tools used
    PhotoshopAfter EffectsBlender
    ShopifyAffiliate MarketingGoogle Ads/PixelShortform Video Editing